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SEO
on Google and on social.
People no longer search only on Google: they search inside Instagram, TikTok, YouTube, Google Maps and now AI assistants too. We work your positioning across all of those search engines, not just one.
The real problem
Being online is not the same as showing up
Almost every business we review already has a website and already has social profiles. The problem is that nobody finds them when someone searches for what they sell. The site exists but does not appear; the profile posts but only its existing followers see it.
Every platform is a search engine with its own rules. Google rewards pages that answer one concrete question well. Instagram and TikTok read your caption, your subtitles and even what is visible in the video. Google Maps decides who to show based on proximity, reviews and a complete listing. And AI assistants cite whoever explains things clearly and with sources.
Positioning well means making all those pieces point to the same place: your name, attached to what you sell, at the moment someone is looking for it.
Signs this is your step
- You only appear on Google when someone types your exact business name.
- Your competition shows up first on the map and you do not.
- You post on social and only your current followers see it.
- You pay for ads because without them nobody arrives.
- You have a beautiful website that gets no visits.
What is included
The six fronts we work
Technical audit
Speed, indexing, broken links, tags, mobile version and structured data. You get a document with what needs fixing, ordered by impact.
Real keywords
What your customer actually types when searching, with what intent, and who you are competing against. Not lists of a thousand terms: the few that can bring you work.
Content and on-page SEO
One page per search, with titles, structure, copy and internal links written to answer better than whatever ranks first today.
Local SEO
A complete, living Google Business Profile, correct categories, photos, reviews and consistent data across the directories where you appear.
Social SEO
Optimised handle and bio, captions and subtitles written for the internal search of Instagram, TikTok and YouTube, and content that answers what people search for there.
Authority and reporting
Mentions and links from sites that make sense for your sector, and a monthly report on positions, traffic and contacts generated.
How we work
Understand first, then write
SEO is not a trick: it is organising your site and your content around what people ask.
Diagnosis
We review your site, your profiles and your Google listing, and look at what the competition ranking above you is doing.
Architecture and keywords
We define which page answers which search, fix the technical problems and organise the internal linking.
Production
The missing pages and guides get written, and the social profiles get optimised so they work as search engines too.
Measure and adjust
Every month we review positions, new searches and contacts, and decide what to reinforce. SEO gets corrected on data, not on opinions.
Common questions
About SEO
How long until results show?
Technical fixes and the local listing usually show within weeks. Content-driven positioning takes three to six months to settle, and depends on how competitive your sector is. Anyone promising first place in thirty days is selling smoke.
Do you guarantee position one on Google?
No, and be suspicious of anyone who does: nobody controls the algorithm. What we do guarantee is measurable work, with positions and monthly reports, and decisions based on what the data shows.
Is social SEO the same as Google SEO?
Same idea, different rules. On Instagram and TikTok what counts is the handle, the bio, the caption, the subtitles and even the text visible on screen. It gets worked separately, but with the same keywords, so everything points to the same place.
Do I need to rebuild my website?
Not always. Often it is enough to reorganise what already exists, fix the technical side and write the missing pages. If the site is so slow or so closed that it blocks the work, we say so plainly before starting and handle it through digital marketing.
Does it work if my business is local?
That is where it shows fastest. A well-worked listing, reviews and pages aimed at your area bring real calls and visits, not curious traffic.
What about AI search engines?
More and more people ask an assistant directly instead of searching. Those systems cite pages that are clear, well structured and specific. What makes you rank well on Google is the same thing that makes them cite you and not someone else.
Keep exploring
Other SandS services
Let us talk
Tell us what is going on
A thirty-minute conversation is usually enough to know where to start. No commitment and no sales deck.
- Languages
- English and Spanish
- Where we operate
- USA · Mexico · Venezuela · Chile
